While cereal is often times geared towards a morning breakfast routine, Post changes it up by releasing new Sweet Cream cereal, which is meant to help you get to sleep at night.
The tagline on the box states, “part of a healthy sleep routine.”
According to Post, Sweet Dreams cereal contains “a nighttime herbal blend and vitamins and minerals including Zinc, Folic Acid and B vitamins to support natural melatonin production.” Melatonin is a hormone that your brain produces that helps regulate your sleep cycle.
Post Sweet Dreams cereal comes in two flavors at launch:
– Blueberry Midnight, which features the flavors of blueberry, lavender, and chamomile.
– Honey Moonglow, which contains notes of honey, vanilla, lavender, and chamomile.
Sweet Dreams is available now and can found in the cereal aisle at grocery stores nationwide.
From what it sounds like, it’s basically a cereal version of Sleepyime herbal tea.
Photo via Post Consumer Brands.