Insomnia Cookies will be giving out a free classic cookie (no purchase necessary) to anyone who shows up wearing pajamas to one of their bakeries starting at 9PM local time on Tuesday, September 19, 2023.
The promotion is meant to welcome students back to college (the chain locates a lot of its stores near college campuses and caters to students who are looking for warm cookies in the wee hours) with a “first-ever global PJ Party.”
In addition to the free cookie giveaway, Insomnia will be unveiling the new, limited-time Cap’n Crunch Berries ‘n Milk Filled Deluxe cookie as well as various deals (including 12-packs of cookies for $15 in-store and online), giveaways, and swag during the event.
The new Cap’n Crunch Berries ‘n Milk Filled Deluxe cookie features brown sugar dough mixed with Cap’n Crunch’s Crunch Berries cereal and strawberry bites, filled with a cereal milk buttercream.
Photo via Insomnia Cookies.